To maximise retail sales opportunies we work closely with our retailers to maximise sales opportunities. To do this we offer the following marketing and sales support in-store:
- All our products are labelled with preparation and suggested cooking instructions.
- We recommend freezers from our preferred supplier to offer best brand presentation and efficient storage solution.
- Our brand offers high product visibility.
- Shoppers are provided with Highland Bay Seafood recipe cards.
- Staff sales product education leaflets to improve sales opportunities.
- In-store culinary events available to promote range through taste, smell, simple preparation and product presentation.